On the occasion of the 125th anniversary of the car, the state of Baden-Würtemberg and the three automobile manufacturers from the Swabian homelands Porsche, Mercedes-Benz and Audi have organized the automobile summer. The series was opened at events on 07./08. May at the Schlossplatz Stuttgart, Germany.
The target was to use speakers that were as invisible as possible in the stage area, as all award-winning cars were driven across the stage and the television and many photographers were on site. In addition, the speech intelligibility of the various moderators up to the Königsstraße should prevail over the entire Schlossplatz. Guests included Wladimir Klitschkow, Christoph Sonntag, Boris Becker, …
The organizers expected more than 250,000 visitors over the weekend.